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Facts Tell. Stories Sell. 

  Faton PR works with entrepreneurs, influencers, brands, & corporations to help them get their stories in major publications.

If you have any questions, please contact us at team@fatonmustafi.com.

What is a Knowledge Panel?

Google’s Knowledge Panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you have a local, branded or personal panel, you might be able to influence what Google shows in the panel. Here, we’ll explain how.


Knowledge Panels are a type of rich results in Google’s search results pages. They can show information about all kinds of things: businesses, people, animals, countries or plants, for instance. Such a panel appears on the right side of your screen in the desktop search results. It shows details on the particular entity you’re searching for. What you see in this panel is powered by Google’s Knowledge Graph.

Why should you care about Knowledge Panels?

If you want to be found for search terms like your name, brand or business name, a Knowledge Panel is really useful! If Google decides to show you or your business in this panel, you pretty much dominate the search results on the right side of the screen in desktop search. In mobile, the panel will appear between other results but is pretty dominant as well.

A Knowledge Panel will, therefore, make sure your company or brand will stand out in the search results when people are specifically searching for it. That’ll give you lots and lots of clicks. This does make sense: if people are searching for you or your brand name, they probably want to find your website. So Google’s providing them with the best result.

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Frequently asked questions

Frequently asked questions

How long does it take to get verified?
Usually 2-3 weeks. But, the less press, proof of who you are, trademarks, copyrights, incorporation documents, etc, that you have the longer it will take.
The max it should ever take is 3 months, and that would mean you have literally the bare minimum to be verifiable.
Lower than that, we either won’t accept you, or we will recommend you sign up for our Press + Verification Submission Plans.